Work

Gen-Alpha and buying behaviours: discerning, smart and mindful buyers

Year: 2025

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-11-2024-2331

Authors: Iffat Ali Aksar, Prasana Rosaline Fernandez, Norzita Binti Yunus, Ng Shin Yinn

Institution: Xiamen University Malaysia

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409942548

FWCI: 21.71

Cites: 45

Cited by: 12

Related to: 10