Work

Brand Actions on Social Media: Direct Effects on Electronic Word of Mouth (eWOM) and Moderating Effects of Brand Loyalty and Social Media Usage Intensity

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Relationship Marketing

DOI: 10.1080/15332667.2018.1440140

Authors: Youngtae Choi, Andrew Thoeni, Michael W. Kroff

Institutions: University of North Florida, Southern Utah University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2795963696

FWCI: 4.152

Cites: 59

Cited by: 46

Related to: 10