Work

« Swipe up » et « codes promo » : quand les influenceurs donnent vie à un storyliving dédié aux marques

Year: 2021

Type: article

Source: Communication & management

DOI: 10.3917/comma.181.0047

Author: Stéphanie Marty

Institution: Université Paul-Valéry Montpellier

Language: French

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3175952012

FWCI: 1.63

Cites: 52

Cited by: 12

Related to: 10