Work

Organizational Buying Behaviour: Purchasing and Marketing Management Implications

Year: 1986

Type: book

Authors: Stephen Parkinson, Michael J. Baker, Kristian Möller

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W395055841

FWCI: 2.039

Cites:

Cited by: 9

Related to: 10