Work

Segmenting Social Media Users Based on Ongoing Brand Activities to Track Consumer Behavior Change

Year: 2024

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-1918-5.ch008

Authors: Youngtae Choi, Michael W. Kroff, Gabriel Ignacio Penagos-Londoño, Felipe Ruiz-Moreno

Institutions: University of North Florida, Southern Utah University, Pontificia Universidad Javeriana, University of Alicante

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4392368628

FWCI:

Cites: 73

Cited by:

Related to: 10