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Shaun Doyle
Observed name:
S Doyle
OpenAlex ID:
A5026251953
The role of social networks in marketing
2007
·
Shaun Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
70
PDF
Social network analysis in the Telco sector — Marketing applications
2008
·
Shaun Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
18
PDF
Self-service delivery and the growing roles of channels
2007
·
Shaun Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
8
PDF
Software review: Communication optimisation – The new mantra of database marketing. Fad or fact?
2002
·
S Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
7
PDF
The evolution of self service environments and their potential business impact
2006
·
Shaun Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
6
PDF
Business requirements for campaign management — A sample framework
2005
·
Shaun Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
6
PDF
Software review: Optimising the allocation of cross-selling resource while managing the customer relationship
2002
·
S Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
6
PDF
Software review: A process change model to meet the Enterprise Marketing Automation (EMA) vision
2001
·
S Doyle
, J Georghiou
·
Journal of Database Marketing & Customer Strategy Management
·
6
PDF
Improving newspaper subscription services
2009
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Shaun Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
5
PDF
How analytical CRM is touching the casino business – Part 1
2009
·
Shaun Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
4
PDF
Software review: Which part of my marketing spends really works? — Marketing mix modelling may have an answer
2004
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Shaun Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
4
PDF
Is instant messaging going to replace SMS and e-mail as the medium of choice for direct customer communications?
2003
·
Shaun Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
4
PDF
Software review: Is there a role for Activity Based Costing (ABC) in database marketing?
2002
·
S Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
4
PDF
Software review: How is geography supporting marketing in today's commercial organisations?
2001
·
S Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
4
PDF
Software review: The components of a marketing automation solution in a multi-channel real-time environment
2000
·
S Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
4
PDF
Evaluating campaign management or MRM vendors: A business view point
2006
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Shaun Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
3
PDF
Software review: Understanding marketing resource management (MRM) technologies and the implications for the delivery of a successful solution
2006
·
Shaun Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
3
PDF
Software review Real-time technologies in marketing — Interaction management
2005
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Shaun Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
3
PDF
A strategy for self-service in a telco environment
2007
·
Shaun Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
2
PDF
Using a business case to secure the gestation of an analytical CRM project
2007
·
Shaun Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
2
PDF
Software review: Auto-ID technology in retail and its potential application in marketing
2004
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Shaun Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
2
PDF
Software review: The role of workflow and marketing resource management technologies in supporting marketing – The last bastion for technology in marketing
2003
·
Shaun Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
2
PDF
Software review: Rules-based engines or statistical optimisation: The intelligent way forward
2002
·
S Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
2
PDF
The system requirements and process impact of event-based marketing in financial services
2002
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S Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
2
PDF
The role of interaction management systems in the management of customer relationships
2001
·
S Doyle
·
Journal of Database Marketing & Customer Strategy Management
·
2
PDF
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Works count:
32
Citation count:
182
H-index:
6
I10-index:
2
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