OpenAlex | An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

Work

Year: 1993

Type: article

Source: Marketing Science

Authors Venkatram Ramaswamy, Wayne S. DeSarbo, David J. Reibstein, William T. Robinson

Institutions University of Michigan–Ann Arbor, University of Pennsylvania

Cites: 27

Cited by: 1,038

Related to: 10

FWCI: 15.1

Citation percentile (by year/subfield): 99.92

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed